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Writing A Catchy Real Estate MLS Listing Description That Sells

Updated: Oct 18, 2020

Your MLS Listing Home Description helps to paint an enticing picture of your Home to prospective buyers. When paired with your professional photos, prospective buyers should get an idea why your home is valuable and worth buying. This is your 1-paragraph elevator pitch for why someone should consider buying your house - so here are some tips for writing a catchy MLS Listing Home Description.

Here is a list of tips for creating a catchy MLS Listing Description for your home. Use these when you plan out and write your MLS description.

1. Highlight the House's and Neighborhood's Desirable Assets

Descriptions of your home do not necessarily need to include statistics of your home. Don't be redundant because the MLS will include how many bedrooms and bathrooms your home has.

Mention upgraded parts of your home, such as granite-counter tops, stainless-steel appliances, renovations, fresh fixtures, etc. If your home does not have upgrades that are worth noting, its important that you get creative with your description to paint your house in its best light.

Don't forget to mention features of your neighborhood, such as walking trails, nearby restaurants and bars, parks, museums, local attractions, etc.

2. Use Other House's MLS Listing Description as a Scaffold for Writing Yours.

Why re-invent the wheel when you can improve it, customize it, and make it your own.

Go on,